Post by account_disabled on Jan 6, 2024 3:34:32 GMT -5
Whoever gets to the source first drinks clean water. So, if you want to take that leap in traffic and surpass the competition in search engine positioning, I suggest you read this matter with great attention and care. Note. This article is inspired by the performance of our Portuguese blog . who gave rise to our current blog in Spanish Good reading. What is content updating? Let's start with the basics. A content update is exactly what the name says – an update of old content. Simple, isn't it? Ok, let's go further. Updating old content, although it seems to be a simple thing, has some very interesting peculiarities.
First of all, if you think that giving an update to an article is simply changing Special Data an image or a paragraph, you are wrong. This strategy consists of substantial changes to a piece of content that was published on your blog at least six months ago. Then we will go into detail about the reason for this minimum period. Giving a very cool example, do you remember that MTV program from the s called Enchúlame la maquina? Pimp my ride . The premise of the program was to restore cars in terrible conditions, either to modify them with the most diverse accessories and technologies. In the end, the people who participated in this program entered with a destroyed car and left with completely renovated and extremely attractive machines.
It is at this point that the update strategy resembles rapper Xzibit's old program. And the truth is that in this way, your updated content will be surprisingly more attractive to users and search engines, which will yield more results, traffic and positioning. Why update old content? Now let's get to what's really interesting. In this chapter you will learn what the benefits of updating are and why you need to start giving more love to the items that are celebrating their anniversary. The only way to surpass your competitors is by making better content than them. I think that if you are reading this material it is because your content strategy has already been executed for a while, am I right? Returning to the basics of Google positioning in a very simplified way, the pages that are occupying the first results in the SERPs Search Engine Results Page are, without a doubt, the best answers for the term searched for.
First of all, if you think that giving an update to an article is simply changing Special Data an image or a paragraph, you are wrong. This strategy consists of substantial changes to a piece of content that was published on your blog at least six months ago. Then we will go into detail about the reason for this minimum period. Giving a very cool example, do you remember that MTV program from the s called Enchúlame la maquina? Pimp my ride . The premise of the program was to restore cars in terrible conditions, either to modify them with the most diverse accessories and technologies. In the end, the people who participated in this program entered with a destroyed car and left with completely renovated and extremely attractive machines.
It is at this point that the update strategy resembles rapper Xzibit's old program. And the truth is that in this way, your updated content will be surprisingly more attractive to users and search engines, which will yield more results, traffic and positioning. Why update old content? Now let's get to what's really interesting. In this chapter you will learn what the benefits of updating are and why you need to start giving more love to the items that are celebrating their anniversary. The only way to surpass your competitors is by making better content than them. I think that if you are reading this material it is because your content strategy has already been executed for a while, am I right? Returning to the basics of Google positioning in a very simplified way, the pages that are occupying the first results in the SERPs Search Engine Results Page are, without a doubt, the best answers for the term searched for.