Post by jacknatches on Mar 7, 2018 7:23:34 GMT -5
Make Sure Your Site Can Be Indexed
If you implement only one SEO rule on your site, make it this one!
To see why this is so important, you must first understand that search engines rely on automated programs known as “bots” or “spiders” to move between internal and external website links, storing copies of the information they find in the engine’s “index.” Given the size of the Web, these indexes are massively huge databases from which the search engines’ algorithms pull pages to appear whenever users submit search queries.
Because these programs are automated and travel through website links (referred to as “crawling”), it’s up to you to make sure their path is clear. If the search engines can’t fully explore the pages on your site (whether due to broken links, hidden content, or any other crawl issues), your content won’t be captured in the index and won’t be displayed in the natural search results.
The easiest way to identify issues that prevent the search engines’ bots from crawling your site is to set up an account with Google’s Webmaster Tools program. Once your site is enrolled, logging in to the program’s dashboard will show you a list of any “Crawl Errors” that should be addressed.
If you implement only one SEO rule on your site, make it this one!
To see why this is so important, you must first understand that search engines rely on automated programs known as “bots” or “spiders” to move between internal and external website links, storing copies of the information they find in the engine’s “index.” Given the size of the Web, these indexes are massively huge databases from which the search engines’ algorithms pull pages to appear whenever users submit search queries.
Because these programs are automated and travel through website links (referred to as “crawling”), it’s up to you to make sure their path is clear. If the search engines can’t fully explore the pages on your site (whether due to broken links, hidden content, or any other crawl issues), your content won’t be captured in the index and won’t be displayed in the natural search results.
The easiest way to identify issues that prevent the search engines’ bots from crawling your site is to set up an account with Google’s Webmaster Tools program. Once your site is enrolled, logging in to the program’s dashboard will show you a list of any “Crawl Errors” that should be addressed.